Purple Poppy Day

Imagine a battlefield where courage and loyalty transcend human boundaries. This is the story of our animal heroes – brave souls who served without hesitation, and sacrificed without question.

Did you know that more than 8 million animals sacrificed their lives in World War I alone? Horses charging through gunfire, carrier pigeons delivering critical messages, dogs detecting explosives – these remarkable creatures were not just companions, but comrades who changed the course of history. The purple poppy symbolises these brave animals – commemorating the unsung heroes who served alongside our soldiers. By wearing it, you honour their incredible bravery, their unwavering loyalty, and their profound contribution to human conflicts.

War Animal Memorial Service: 11am 24 February, 2025

This Purple Poppy Day we invite you to join us at the National Army Museum Te Mata Toa, for a moving memorial service that celebrates the extraordinary animals who have served our nation. This year, we will also be presenting a special award (AWAMO Animal Distinguished Service Award) recognising the heroic service of Chuck and Yardley, brave dogs who deployed to Afghanistan, embodying the true spirit of courage.

This is a free service, starting at 11am outside the Museum at our War Animal Memorial. All are welcome, come rain or shine. 


2024 Purple Poppy Day 

On Saturday 24 February 2024 at 11am we held our Purple Poppy Day service outside the Museum at our War Animals Memorial, to remember and honour the animals that have served loyally and given everything in our military history.

This year our guest speaker was Alan Inkpen, Military Working Dog Capability Manager for the NZDF. He gave a moving tribute to the history of our canine companions in conflict, and talked about the connection between a dog and their handler – the service and sacrifice that is pledged between both. Thank you to everyone who attended, especially those who travelled quite a distance. You made this service significant and special. We are humbled and grateful to have had you here. 

 


2023 Purple Poppy Day 

On Friday 24 February 2023 at 11am we held our Purple Poppy Day service outside the Museum at our War Animals Memorial. We gave a special mention to all the animal friends who came along (we had two beautiful horses, an abundance of dogs, and even a chicken). We also made special mention of the animals affected by Cyclone Gabrielle the week before – our thoughts were with them, their human companions, and all those affected. 

Our guest speaker was Lieutenant Colonel Jacob Murray, Commanding Officer of the Queen Alexandra’s Mounted Rifles. He gave a moving tribute to the horses of our past military and reflected on the sacrifice of all animals who have served alongside our soldiers. Thank you to all those who attended from our community, and from further afield representing your various organisations, units and groups. You helped make our service special and significant, honouring the animals that have served loyally and sacrificed so much in our military history.