National Army Museum, Waiouru, New Zealand : Military History & Army War Museum

Museum Recognised as a Responsible Tourism Operator

Qualmark Enviro Silver AwardThe National Army Museum has recently been awarded an ‘Enviro-Silver’ endorsement by Qualmark, New Zealand’s official mark of quality assurance. The award recognises the Museum’s high level of commitment to environmental and social responsibility.

The assessment areas include: energy efficiency, waste management, water conservation, conservation and community activities.

The Museum was among the first tourism attractions in New Zealand to be licensed to use the industry’s official Qualmark quality mark under the national quality endorsement system launched in 2001. Since then it has been endorsed as a quality visitor attraction and in recent years as a responsible tourism operator with the introduction of Qualmark’s environmental awards.

Army Museum Marketing Manager, Nicola Bennett said, “we continue to work hard to minimise our environmental footprint by identifying ways we can reduce our waste and energy use. We are thrilled to be recognised for our efforts with a silver rating, an improvement on our bronze award from the year before.”

The Qualmark endorsement programme is designed to identify professional and trustworthy operators to enable international and domestic visitors to book and buy tourism products and services with confidence.

The annual assessment looks at all aspects that affect the quality of a customer’s experience with New Zealand tourism businesses, including customer service, facilities and equipment, safety and welfare, business practices and environmental responsibility. Businesses must reach quality scores defined by the industry in order to achieve the Qualmark endorsement.